Commit to Georgia Campaign
We wanted our campaign features to connect with the heart of the Bulldog Nation, so we partnered with spoken-word poet, Mike Young to write and perform each script. We also told stories of students and faculty to show the real-world impact of giving to the campaign.
Illustrations
We partnered with alumnus and artist, Seth McWhorter to commission UGA and Athens-themed illustrations. We included these in print and digital marketing to invoke a sense of nostalgia and pride.
